Free Learning Resources

Free AI Resources to Unlock Your Potential

Whatever your starting point, you'll find a free way forward here. From an interactive tool that pinpoints your next step, to plain-English guides, expert video content and practical downloads you can act on straight away.

Interactive Tool
Plain-English Guides
Expert Videos
Practical Downloads
Start With a Free Tool

Not Sure Where to Begin?

Two free starting points. Take two minutes to get a tailored direction, or keep pace with the latest AI changes across the tools you use.

Video Learning

Expert Video Series

Watch and learn from our collection of in-depth tutorials, case studies, and expert insights on AI and marketing strategies.

Why AI-adopting organisations get more done, better

An episode from the About Better for Business Productivity Series: Organisations that align people, process, and technology don't just work faster, they're working smarter.

How marketers can use AI to be more efficient

Marketers cite one of their biggest challenges (if not the biggest) is a lack of time. This session is a direct response to that.

What's the best bit of business advice you've ever received?

This is mine. Get to 80% and go.

AI for Everyone: A non technical introduction

AI is everywhere and it can be overwhelming, especially as it is changing so fast. If you are curious but cautious or perhaps you want to get better outputs then you want to watch this.

Balloon & Marketing modelling - making the complex simple.

It's all about breaking it down into a series of small steps, in a deliberate sequence.

Making SENSE of your email marketing

An introduction to the Twist 5 phase audit approach to developing your email marketing

Free Downloads

Downloadable Resources

Access our comprehensive collection of guides, templates, checklists, and tools to accelerate your learning and implementation.

FREE

TWIST Prompting Framework

Get useful, reliable and consistent results from your AI prompt.

FREE

10 Additions to Improve Prompt Quality

Turn a decent answer into something you can confidently act on.

FREE

AI Integration Framework

A practical 8 step guide to getting started with AI implementation.

FREE

Intro to AI Chatbots

This straightforward guide reveals how each AI chatbot shines differently.

FREE

Relevance to Engagement Blueprint

Your step by step guide to ensure your planning works for you and your customers

FREE

How could AI help me

8 reflective questions to ask of yourself. Identify where AI could help you most.

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Turn AI Knowledge into Business Impact

Interested in applying what you've just read and watched? The AI Adoption Accelerator helps organisations move from ideas to impact in just 12 weeks.

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