Practical AI Training for
Marketing Teams

Hands-on, non-technical AI training for UK marketing teams, focused on using tools such as ChatGPT, Copilot, Claude and Gemini in real marketing work. No technical background needed, just practical skills your team can put to work straight away across research and insight, content development, campaign planning and analysis.

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20+ years of marketing experience
Practical and non-technical
In-person or virtual
The Starting Point

AI Is Already in Marketing. The Challenge Is Using It Well.

Most marketing teams are already experimenting with AI. Very often, though, that use is inconsistent. One person has found a way of working that saves them hours, while the rest of the team is still working out where to begin.

It is a common pattern, and rarely anyone's fault. Without a shared starting point, the same questions come up again and again.

Different people using different approaches, with no consistency in how AI is used across the team.

Output quality that varies, so results depend on who did the work and how they prompted for it.

Uncertainty over what information is safe to share, and where human oversight matters most.

Plenty of experimentation, but few repeatable workflows the whole team can rely on.

These patterns are common, though not every team meets all of them. The aim is not to fix anyone's habits, but to help a team agree on what good looks like and build the confidence to use AI well day to day.

Where AI Helps

Put AI to Work Across Everyday Marketing

Marketing teams tend to find the most value in a handful of familiar areas. These are the ones we cover, using examples that match the work your team already does.

Research & Insight

Using AI to explore markets, audiences, competitors and customer information more effectively.

Planning & Ideas

Supporting campaign development, propositions, messaging and creative thinking.

Content Development

Improving briefs, first drafts, adaptation, editing and content repurposing, while retaining human judgement.

Data & Analysis

Using AI to explore information, identify patterns and communicate findings more clearly.

Productivity & Workflows

Finding repetitive marketing tasks where AI can reduce effort or improve consistency.

Responsible Use

Understanding limitations, data considerations, quality checking and where human oversight matters.

Every area is covered practically, with the emphasis on judgement and quality rather than simply producing more output.

How It Works

Training Built Around Real Marketing Work

This is interactive and practical, not lecture-based. Your team works on the kind of tasks they handle every week, so what they learn is immediately recognisable and useful.

Each session is adapted around the team in front of us. Before we deliver, we agree the shape of the training around:

  • The team's current AI confidence
  • Your marketing responsibilities and priorities
  • The AI platforms your team already uses or prefers
  • The marketing use cases that matter most to you
  • Your wider business priorities

Exercises use safe or dummy information, so there is no need to bring confidential company data into the room.

Platforms we can cover

ChatGPT
Microsoft Copilot
Claude
Gemini

We can work with the tools your team already has, or introduce the main options so you can compare them. Techniques covered are transferable across platforms.

Hands-on Interactive Marketing focused
Training Formats

Choose the Right Level for Your Team

Sessions can be delivered online or in person, and scaled to suit the time your team can realistically set aside.

Focused 2-Hour Sessions

For teams wanting to develop a specific AI skill or explore a focused marketing application.

Half-Day Workshop

For teams wanting broader confidence, practical experimentation and identification of useful opportunities.

Full-Day Workshop

For deeper hands-on learning, additional exercises and more time to apply AI to realistic business scenarios.

Formats and pricing are set out in full on our AI Business Training page, so everything stays in one place and up to date.

View Training Formats and Pricing
Why Twist

AI Training Grounded in Marketing Experience

Effective AI training for marketers comes from understanding the work itself as well as the technology. Nick combines more than 20 years of hands-on marketing experience with practical experience helping teams use AI in everyday work, so the training speaks to how marketing teams actually operate.

20+ years of marketing experience
First business use of AI in 2017
Psychology degree and Post Graduate Diploma in Digital Marketing
Associate Trainer with organisations including CIM and DMA
More About Twist

"My role is to turn AI frustration into AI confidence through practical skills your team will actually use and enjoy learning."

Nick Crawford Twist Founder

Marketing delivery experience includes work with organisations such as:

BMW Travelodge RSPB

Examples of wider marketing delivery experience.

What Comes Next

Training Should Lead Somewhere

Training is often where useful opportunities become visible. It gives a team the confidence to spot where AI genuinely helps. The next stage is usually testing those ideas properly and, where they prove their worth, embedding them into the way the team works.

That step is optional, and entirely led by you. Some teams finish a workshop with everything they need. Others find they want a more structured route to adoption.

AI Adoption Accelerator

A structured programme for organisations wanting to move from curiosity to confident, practical adoption, including a live pilot.

Explore the programme

AI Implementation

Practical support to put AI into your marketing processes, with expert guidance and a clear, step-by-step approach.

See implementation support

You can start with training and decide later whether you need anything further. There is no expectation to go beyond it.

Got Questions?

Frequently Asked Questions

Common questions from marketing teams considering AI training

Make AI More Useful to Your Marketing Team

Let's talk about what your team needs. We'll help you shape training around your marketing priorities.

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