AI Training and Implementation
with a Twist

From AI Frustration to AI Confidence.

Only 11% of companies feel they're using AI to its full potential.

If this sounds familiar, you're experiencing what we call AI frustration. The gap between knowing AI could help and feeling confident enough to make it work.

That's the gap that Twist fixes.

We don't just teach AI tools.
We help you identify where AI will genuinely deliver value and support you in making it stick.

AI Training AI Implementation

Training to implementation

Most AI training comes from tech backgrounds.
​Twist comes from 20 years embedding technology into marketing operations.

That difference matters.

We know training alone doesn't drive adoption.

We know pilots fail without proper foundations.

We know what makes AI stick in real businesses.

Our training

Identifies your highest-value opportunities.

Implementation support

Makes those opportunities real.

work with us, you're in good company

Global Expansion Innovation Partnerships Client Success Stories Strategic Insights Market Leadership Technology Solutions Digital Excellence Future Partner

AI Training and Implementation SME's

From hands-on AI training to practical implementation, we help businesses work smarter and perform better.

AI Training
AI Training
Upskill your teams with practical AI knowledge through workshops, courses and hands-on training sessions.
  • Introduction to Generative AI
  • AI Business Training
  • Public AI Workshops
  • Prompt Engineering
  • AI Tools Selection
  • Ethics & Risk Management
A man presents in a conference room to a group seated around a table with papers and water bottles. A whiteboard is visible.
AI Implementation
Integrate AI solutions into your marketing processes with expert guidance and practical hands-on support.
  • AI Strategy Development
  • Content Creation with AI
  • Marketing Automation AI
  • AI Tool Integration
  • Process Optimisation
  • Performance Tracking
Person presenting in an office with a laptop and screen displaying email reporting. Casual attire and glasses.

Built on 20 years of marketing delivery

Before focusing on AI adoption, we spent two decades embedding marketing solutions. Working with brands like BMW, Travelodge and RSPB to double their effectiveness through automation and data-driven strategies.

That experience is why we know what makes AI adoption stick.

We still support selected marketing operations projects:

  • Marketing strategy and planning
  • Email marketing optimisation
  • Campaign automation and execution

Increasingly, these projects now integrate AI because that's where marketing operations are heading.

New Programme

Adopt AI with Confidence

The AI Adoption Accelerator helps SMEs move from curiosity to capability in just 12 weeks. Blending practical training with real-world pilot delivery.

Build team confidence

Practical AI training for your entire team

Deliver a live AI pilot

Real project with measurable business impact

Create your AI foundation

Draft policy for responsible adoption

Discover the Programme
Team collaborating on AI adoption

Duration

12 Weeks

Free 30-Minute Call

Book Your Fact-Find Call

A chance to sense check how best to start adopting AI in your organisation with this no obligation 30-minute conversation.

Understand

where you are today

Identify

where AI could genuinely help

Recommend

an appropriate next step

Let's Talk

No pressure. No sales pitch. Just clarity.

Testimonials

What Our
​Clients Think

Customer
A fantastic audit of our rather complex organisation. Working with our teams to understand the challenges we faced with email marketing and providing solutions to fit our resources, budget and skillsets. We're starting to see real tangible results.
kelly snell
Senior Marketing Director
(​CABI)
Customer
The training was great, excellent quality content, Nick really knows his stuff and the pace was good – not too fast but not too slow, with a good level of interaction. Nick was clear on our needs and content was tailored to us.
Fran Bettesworth
Head of Marketing and Insight
​(Princess Alice Hospice) 
Customer
Nick headed up the Travelodge eCRM team and delivered 100% revenue growth. He has an excellent attitude and was invaluable in delivering new functionality. I would recommend Nick to any business without reservation.
Gian Luzio
Digital Director
​(Travelodge)