We help organisations improve productivity and quality by embedding AI into how teams actually work.
Originally created to deliver intelligent marketing (which we have done for over 10 years) and now fusing the power of AI to help businesses engage customers, whilst becoming more efficient and effective. All drivers of profitability.
It captures the essence of looking at something in a new way, taking what a business has and reshaping it to improve marketing performance and conversion.
Like balloon twisting (a hobby of our founder) with experience and technique you can produce a complex and exciting model from a set of simple steps.
It's also a little fun and has some personality, which is how we like to do business.
Founder, AI Trainer & Implementation Consultant
I'm Nick, founder of Twist Consultancy, and my job is to turn AI frustration into AI confidence.
I work with organisations to make AI practical, accessible and genuinely useful. Through hands-on training and implementation support, I help teams understand what AI can do, develop the skills to use it confidently and identify where it can make a real difference to the way they work.
My experience with AI started back in 2017, when I introduced AI-powered language technology at Travelodge, contributing to a 33% improvement in email performance. Since then, AI has developed enormously, but my focus remains the same: making technology work for people and businesses, not the other way around.
Before specialising in AI, I spent more than 20 years working in marketing, customer engagement and technology implementation, including with organisations such as BMW, Travelodge and RSPB. That experience taught me that introducing new technology is rarely just about the tools. It's about people, processes and finding better ways of working.
Degree in Psychology
PG Dip. Digital Marketing
20+ Years Experience
That foundation in psychology and digital marketing shapes how I approach both learning and business change — always keeping people, not just tools, at the centre.
Alongside Twist, I develop and deliver professional training through organisations including the CIM, IDM and AI for Non-Techies.
I'm known for my engaging, down-to-earth style, making complex subjects easy to understand through relatable examples, practical demonstrations, audience participation and a little humour.
Whether I'm training a team, speaking at an event or supporting an organisation with its first AI project, the aim is simple: people should leave with more confidence, practical ideas they can use straight away and a clearer understanding of how AI can make their work more efficient, effective and creative.
And, importantly, without losing the human touch.
Practical training that shows people what AI can and cannot do, using real tasks and examples from your business.
Identify where AI can genuinely help day-to-day and where it adds little value. Not everything needs AI. We help you spot the difference.
Workflows and simple guardrails so people use AI consistently and safely. The aim isn't to add more tools or processes, but to remove work frictions.
Our new AI Adoption Accelerator brings together everything Twist stands for - practical learning, measurable results, and people-first change.
Building confidence and capability across your team
Hands-on training with real business applications
Deliver a live pilot with tangible business impact
It's ideal for teams who've completed our training and are ready to apply AI confidently, or for organisations looking for a structured, supported path to their first AI success.