We help organisations improve productivity and quality by embedding AI into how teams actually work.
Originally created to deliver intelligent marketing (which we have done for over 10 years) and now fusing the power of AI to help businesses engage customers, whilst becoming more efficient and effective. All drivers of profitability.
It captures the essence of looking at something in a new way, taking what a business has and reshaping it to improve marketing performance and conversion.
Like balloon twisting (a hobby of our founder) with experience and technique you can produce a complex and exciting model from a set of simple steps.
It's also a little fun and has some personality, which is how we like to do business.
My role is to turn AI frustration into AI confidence through practical skills your team will actually use and enjoy learning.
I first used AI in business in 2017, implementing 'Phrasee' at Travelodge Hotels to improve email performance. Since then, I've remained current with AI developments, sharing insights through training, speaking and consulting.
Combining a psychology degree, 20+ years of real-world experience, and a Post Graduate Diploma in Digital Marketing to help teams develop practical AI skills that deliver results.
Associate Trainer for multiple organisations including the CIM and DMA I'm known for my engaging, down-to-earth style. Turning complex concepts into actionable steps, delivering sessions that participants regularly describe as "informative, interesting and fun."
Practical training that shows people what AI can and cannot do, using real tasks and examples from your business.
Identify where AI can genuinely help day-to-day and where it adds little value. Not everything needs AI. We help you spot the difference.
Workflows and simple guardrails so people use AI consistently and safely. The aim isn't to add more tools or processes, but to remove work frictions.
Our new AI Adoption Accelerator brings together everything Twist stands for — practical learning, measurable results, and people-first change.
Building confidence and capability across your team
Hands-on training with real business applications
Deliver a live pilot with tangible business impact
It's ideal for teams who've completed our training and are ready to apply AI confidently, or for organisations looking for a structured, supported path to their first AI success.