Reshaping Data | Engagement | Loyalty

Reshaping Data | Engagement | Loyalty Reshaping Data | Engagement | Loyalty

Twist Consultancy

“A fresh perspective on your plans, with the ability to deliver from day one.”

Helping you create a structured, step by step, achievable marketing engagement plan.

Although sophisticated in design, simplicity of approach is a key success factor in ensuring that strategy can become actionable.

Using this proven framework provides a clear articulation of your core offering & how best to personalise this message.

With our experience as Interim Marketing Managers, we know what’s required to deliver, as well as plan, successful projects.

  • Prioritisation of real objectives. What are the quick wins? What is the priority based on the current business focus?
  • Resource gap analysis. What skills & experience are required to deliver each task? Do you have access to them now?
  • Conversion optimisation. How well are current opportunities being converted? Can this be improved now before anything new is created?
  • Maintain delivery focus without distraction from every day business needs.
  • Strategy creation with a clearly articulated roadmap of solution delivery.

Twist Interim Management

“Unbiased perspectives creating fresh ideas, with real-world delivery experience.”

Dedicated, on site delivery of marketing initiatives. Working alongside in-house teams & managing agency relationships.

Balancing challenge with support, thought leadership with collaboration & professionalism with humour, are just some of the ways Twist creates this seamless extension & enhancement of your team.

With our Consultancy experience we can also support the planning & strategy for new projects.

  • Delivery of all ‘Business as Usual’ activity. The day job must be done, regardless of new initiatives planned.
  • Review of the contact plan across audience profile, timing, channel & content.
  • Automation of marketing activity, development of triggered sends using personalisation & segmentation.
  • Increased campaign sophistication with the creation of more targeted content based on life stage.
  • Review of data capture & data share. Consideration of compliance & risk.
  • Reporting with insight, leveraging future success from past learning.

Twist Agency Partner

“Agency delivery with the advantage of client side perspectives.”

Support for your projects across pitch planning, solution delivery & structured client development.

Leveraging our own agency experiences of senior key account management delivery, Twist can provide immediate & credible resource.

With a breadth of experience across client & verticals, we know that adding Twist Agency Partnership resource to your team provides expertise & experience, without the need to recruit & commit to permanent head count costs.

  • Creation of structured client development plans across solution, revenue, risk (e.g. SWOT) & governance.
  • Client relationship development within a Trusted Advisor framework, across existing contacts & networking into the wider business.
  • Team mentoring, nurture & development.
  • Expertise of deployment across data flows, segmentation, personalisation, email, user experience & touchpoint mapping.
  • Introduction to partner solutions.

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