eConsultancy Email Marketing Best Practice Guide
As someone passionate about eCRM, it’s with pride that I’ve been asked to contribute to the latest cConsultancy guide to email now available from the eConsultancy website.
The report has been created so that marketers can either review their existing email strategy or build a comprehensive email marketing strategy from scratch, by focusing on the following strategic pillars:
- Aims and goal setting
- Segmentation and targeting
- Communications strategy
- Layout and creative
- Testing and optimisation
This latest version of the guide contains notably more about the technology of email than ever before – including themes such as Artificial Intelligence and automation – as well as contributions from expert practitioners throughout. The report also covers the General Data Protection Regulation, and how marketers may have to adapt their email marketing strategies to ensure they comply with the new regulation.
The report also includes a ‘Quick Start’ guide for readers who are looking for short, immediately actionable steps, each set of suggestions tailored to a different level of experience:
- Before you start email marketing
- Intermediate level
- Refresher tactics for advanced email marketers