Reshaping Data | Engagement | Loyalty

Reshaping Data | Engagement | Loyalty Reshaping Data | Engagement | Loyalty

RELEVANCE ENGAGES, ENGAGEMENT CONVERTS.

Twist Consultancy is a marketing engagement specialist helping to improve how businesses connect to people.

TWIST. LOOKING AT SOMETHING IN A NEW WAY.

We use what a business already has, reshaping this to improve your marketing results.

CREATING RELEVANCE THROUGH SEGMENTATION.

Providing the expertise to segment & profile your data, creating personalised content strategies.

Twist Solutions

Twist Consultancy is a marketing engagement specialist helping improve how businesses connect to people. Working directly with both clients & agencies, our focus is the same; to boost your marketing success through developing more relevant, personalised & targeted campaigns.

Twist Consultancy

Clearly articulated engagement strategies with defined delivery plans.

Learn more about our approach
Twist Interim Management

Marketing resource plus fresh ideas & deployment experience.

Find out how we can help you
Twist Agency Partner

Team support with the advantage of a client side perspective.

Add some client side experience
Twist Data Governance

Enhancement of your data across consent, compliance & profiling.

Make data your friend...

Creating Relevancy

Step 1
Commercial
Objectives

What does 'success' look like?

Step 2
Marketing
Proposition

What makes us different?

Step 3
Who Are My
Customers

Understanding you & your needs

Step 4
What Are My
Key Messages?

What is most important to you?

Step 5
When Should
We Contact

Optimal delivery and relevance

Step 6
Which Is The
Best Channel

Getting our content seen

Step 7
What’s The
Feedback

Listening is vital to developing

Step 8
The Customer
Experience

What does ‘great’ look like?

Often the hardest part of creating & reviewing your marketing plan is knowing where to start. Our process provides the key considerations, taking you through a structured review to match your offering with the needs of your customers.

With a clear approach to both relevantly aligning your business to your customers & then reaching them, it’s a great foundation for your marketing strategy.

To help you get started, why not request our free guide to creating relevancy.

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Why Twist?

We approach all projects with a focus on our key principle that commercial success is achieved & maintained through engaging relationships with customers.

This engagement is achieved from a clear focus on creating relevance across content & delivery. Personalised, timely & of real value to the reader.

The Twist Team

We work on a trusted network basis, pulling in the key skills and experience required for your project from across a pool of known expertise.

Why call ourselves Twist Consultancy
Reshaping Data | Engagement | Loyalty

It captures the essence of looking at something in a new way, taking what a business has & reshaping it to improve marketing performance & conversion.

Like balloon twisting (a hobby of our owner) with experience & technique you can produce a complex & exciting model from a very simple starting shape

It’s also a little fun & has personality, which is how we like to do business.

Twist Expertise

With over 17 years agency and client side experience across a number of verticals & marketing requirements, the consistent focus has been the use of the customer experience to shape & optimise engagement strategies.

  • Email & Web Optimisation
  • Automated & Triggered Campaigns
  • Life Stage Programme Development
  • Content Personalisation
  • Customer Segmentation
  • Data Profiling & Visualisation
  • Consent & Compliance Control
  • Data Governance
  • Touchpoint Mapping
  • Satisfaction Research
  • Engagement & Relationship Strategy
  • Team Management (In-House and Agency)
  • Data Insight
  • Propensity & Predictive Modelling
  • Web Personalisation
  • Cross Channel Contact Strategy

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Twist Testimonials

A selection of client feedback for Nick Crawford our Owner & Principal Consultant.

As an interim Account Director Nick demonstrated a great ability to quickly understand the strategic intent of an integral CRM project midway through its launch phase. Nick was able to apply experienced insight & drive a strong structured approach in his time working on the team, aiding our progress enormously.

Aftersales Business Development Manager

Nick headed up the Travelodge eCRM team & delivered 100% revenue growth in his time with us. He has an excellent attitude & was invaluable in delivering new functionality & methodologies to our customer communications. I would recommend Nick to any business without reservation & hope to work with him again in the future.

Head of Digital

I worked with Nick for two years. In that time Nick always demonstrated a great understanding of digital marketing & kept himself on top of new developments in the industry. This enabled Nick to add significant value to our strategy.
On a personal level Nick is great guy to work with, very approachable & always good fun to be around & I would recommend him to any potential clients.

Head of Marketing Services

I had the pleasure of working with Nick for around 3 years. Throughout our time operating on multiple accounts for discrete businesses, Nick was always aligned to the objectives, well versed in both technical & creative marketing aspects & clearly well prepared to meet any challenges faced.
Nick is an asset to any business, & delivered tangible growth in revenue & profits.

Head of Marketing Services

Focused, flexible & committed. Taking the time to understand the client need (& getting it right.)
New ideas articulated so that they are relevant.
Reporting & reviews with clarity of results, success & most importantly the 'so what.'
How can we improve content, user experience & technical solutions. Fun to work with.

Senior Web Marketing Manager

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